For the past ten years, Los Angeles Times fashion critic Booth Moore has been covering fashion shows in New York, Paris, and Milan. But at New York fashion week this year, she noticed that something was different. “Bloggers were the flavor of the month this season,” she says, noting the overwhelming presence of these hyper-intense fashion fans.
Known for their role behind computer screens, the bloggers upgraded this year to front row seats at once-exclusive runway shows like Dolce & Gabbana and Rodarte. These trendsetting, influential, and style-conscious members of generation Y seized the role of fashion editor, with the Internet as their stage.
Now, the number of colorful blogs and fashion forums has exceeded ten thousand, providing some stiff competition for traditional fashion magazines like Vogue and Elle. Fashionistas, such as Emily DeTomaso, 21, a design student at the Fashion Institute of Design and Merchandising (FIDM), rely on daily visits to these sites in order to keep up with the dynamic fashion industry.
As magazine circulation continues to plummet, some fear that our beloved Chanel-clad fashion editors are soon to get the boot. While there is no doubt that fashion magazines, like all media, are evolving, the surge in bloggers is not the source to blame.
“Blogging has nothing to do with the declining circulation of fashion magazines,” says Samir Husni, a professor of journalism at the University of Mississippi. “It is two hundred percent related to the economic crisis.” Read the rest of this entry »